Project Description

At DMA, we took on the challenge of crafting a visually compelling identity for Waffarly, a platform dedicated to providing discount coupons. Leveraging our expertise in branding and digital marketing, we devised a strategy centered around creating an impactful visual representation of Waffarly's mission.Our creative team delved deep into understanding Waffarly's core values and target audience. We recognized the importance of infusing the brand with elements that would resonate with customers on a personal level. With this in mind, we embarked on the journey of designing a logo that would not only stand out but also evoke positive emotions and associations.Drawing inspiration from Waffarly's commitment to offering cheerful savings, we conceptualized a logo that ingeniously combined a smiling face with the letter 'W', the brand's initial. This design not only captures the essence of Waffarly's identity but also exudes friendliness and approachability, qualities that are essential for building customer trust.Overall, our work for Waffarly showcases DMA's ability to deliver creative solutions that not only meet our clients' objectives but also resonate with their audience. We're proud to have played a part in bringing Waffarly's brand vision to life and look forward to continuing to support them on their journey to success.

Project Information

• Client: Waffarly
• Period: 2023
• Location: Egypt
• Category: Discount coupons platform