Project Description

Spotlight Project: Organik Fresh Juice Campaign
At DMA Agency, we collaborated with Organik, a premium fresh juice brand, to create an engaging and visually striking campaign that celebrates natural freshness and the vibrant flavors of their products.
What We Delivered:
Conceptual Visual Identity

• Designed a vibrant and refreshing visual concept that highlights the natural essence of Organik’s juices.

• Crafted unique product-focused visuals for various flavors like apple, watermelon, orange, banana, and pineapple.

Creative Taglines & Messaging

• Developed catchy and relatable taglines in Arabic, such as:

• نقاوة ماما في إزازتنا

• بطيخنا كله أحمر

• صحصح بأورجانك

High-Quality Product Photography & Design

• Styled and shot high-resolution images to highlight the premium quality of Organik’s products.

• Incorporated lively elements like fruits, trees, and baskets to convey natural origins.

Brand Communication Strategy

• Focused on creating emotional resonance by connecting with consumers' love for natural, homemade-like juices.

• Utilized warm and inviting color palettes to evoke freshness and authenticity.

Result:
The campaign successfully captured the attention of Organik's target audience, reinforcing the brand's premium and natural positioning. The visuals and messages resonated with customers, boosting brand recall and engagement across digital platforms.
Let’s make your brand shine! Contact DMA Agency to bring your ideas to life with our innovative branding and marketing solutions.

Project Information

• Client: ORGANIK FACTORY
• Period: 2018
• Location: Egypt
• Category: FOOD & BEVERAGE