Project Description

Client & Context

Sahab Hotel Schools is a leading institution dedicated to shaping future professionals in the hospitality sector. They needed a bilingual brand identity that reflects their educational mission, aligns with both Arabic and English audiences, and supports their reputation as a modern and credible institution in Egypt.

Objectives

• Create a professional logo system that resonates with hospitality and education.
• Develop a bilingual brand identity adaptable across Arabic and English communications.
• Ensure consistency across stationery, signage, and digital channels.
• Strengthen the school’s positioning as a trusted hub for hospitality training.

What We Delivered

• Logo Design: A clean, dynamic logo with Arabic and English typography to reflect cultural authenticity and global relevance.
• Visual Identity System: Full brand guidelines including color palettes, typography, iconography, and usage rules.
• Stationery & Collateral: Business cards, letterheads, notebooks, and envelopes aligned with the new identity.
• Marketing Materials: Outdoor advertising designs (billboards, banners) and digital mockups for social platforms.
• Tagline & Messaging: “Elevating Minds, Igniting Talents” to capture the school’s mission.

Process & Tools

• Industry research into hospitality education and competing institutions.
• Collaborative workshops with the Sahab team to refine vision and values.
• Design and implementation using Adobe CC with bilingual layout considerations.

Results

• A cohesive identity that improved recognition across student recruitment campaigns.
• Stronger visual consistency between offline and online channels.
• Enhanced credibility among partners and prospective students.

Why It Matters

Education branding in Egypt requires both cultural sensitivity and modern design standards. The new identity positioned Sahab Hotel Schools as a forward-thinking institution, capable of connecting with students, parents, and the broader hospitality industry on a professional and emotional level.

Project Information

• Client: SAHAB SCHOOL
• Period: 2024
• Location: Egypt
• Category: Corporate Identity