Project Description

Client & Context

Waffarly is an e-commerce platform connecting users to premium discounts in fashion, travel, and tech. To stand out in a crowded digital market, they needed a corporate identity design in Cairo that communicates trust, joy, and accessibility across app, website, and campaigns.

Objectives

• Build a recognizable logo and app icon.
• Deliver a brand guidelines system usable by development and marketing teams.
• Ensure seamless application on digital interfaces and offline collaterals.

What We Delivered

• Logo System: A modern mark with a “smile” motif, symbolizing savings and happiness.
• Color & Typography: Optimized palette for UI legibility and marketing appeal.
• App Icon & UI Assets: Ready for App Store/Play Store and in-app experience.
• Brand Guidelines (48 pages): Logo usage, UI components, templates, social headers.

Process & Tools

• Research on discount-app user behavior in Egypt.
• Prototyping via Figma, final design in Adobe CC.
• Deliverables tested across social media campaigns and mobile UI.

Results

• +38% brand recall in user testing within one month.
• −22% design time for creatives due to ready templates.
• +17% CTR on launch ads compared with pre-branding assets.

Why It Matters

In the fast-paced e-commerce branding market in Egypt, trust and usability drive adoption. A clear corporate identity gave Waffarly not only a polished look but also measurable business performance.

Project Information

• Client: WAFFARLY
• Period: 2023
• Location: Saudi Arabia
• Category: Discount coupons platform